The Content Of A Video Based On A Practical Intervention...

The following report seeks to summarise the content of the video based on the topic selected from the assigned chapters 11 and 12; ‘anchoring’. The first section will summarize the content of the video and examine the concept used to explain the ‘anchoring’ principle, specifically using it in a practical intervention for the British Heart Foundation. The report will then go on to describe the application of the principles of â€Å"Made to Stick† by Chip Dan Heath used in the project, focusing on the implementation of the principles throughout the video. Section 1: (Summaries the content of the video) + provide additional information Anchoring is defined as a process where â€Å"different starting points yield different estimates, which are biased toward the initial values† (Tversky and Kahneman, 1974). The British Heart Foundation was selected as an organisation for a practical intervention. 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